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Rare Beauty Launches New Blushes

According to Serena these blushes are the best of two worlds in one step.


two girls wearing rare beauty blush

Rare Beauty, the brand renowned for its groundbreaking liquid blush formula has set the beauty world ablaze with its newest launch: Soft Pinch Luminous Powder Blushes.

In a delightful expansion of their world famous blush line, Rare Beauty has launched six new powder shades, ranging from light warm pinks to terracotta tones — Cheer, Truth, Hope, Happy, Joy, and Love all of which promise to illuminate skin tones with their airy, seamless, and silky colors, ensuring you radiate with confidence all day long.

rare beauty powder blush swatches

This latest offering from Selena Gomez's brand builds on the success of Rare Beauty's beloved Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter, bringing the blush pinks and glows of the highlighter in one easy-to-use product.

On application the Soft Pinch Luminous Powder Blush formula boasts an unexpectedly smooth and weightless texture, gliding effortlessly onto the skin for the namesake pinch-perfect flush that appears to comes from within. Transfer-proof, smudge-proof and water-resistant, this is a formula that is guaranteed to keep you blushing all day.

As highly pigmented as its liquid counterpart, the formula base is enriched with brilliant pearls, providing natural-looking dimension without any flaking, caking, or fallout.


To use, simply take the Soft Pinch Blush Brush and gently sweep across the powder with a stippling brush across the high points of your cheeks. If you want to draw more attention to the front of your face just lightly tap the product onto the apples of your cheeks.

And if you're after for a full coverage look that will take you from day to night with ease, build more color and radiance by layering the powder blush over Rare's Soft Pinch Liquid Blush to set the colours in place - just make sure to use the aproppiate liquid and powder pairing for a cohesive finish!

Shop Rare Beauty's new Soft Pinch Luminous Powder Blushes ($26) here: https://www.rarebeauty.com/products/soft-pinch-luminous-powder-blush?variant=40970263396487


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