Playing badminton, updating our wardrobes eclectic grandpa style and celebrating inchstones - we're ready for it.
482 million people use Pinterest to plan what’s next in their lives; their next home, their next meal, their next trip. This gives Pinterest an unparalleled unique insight into the future—what’s going to be really big, really soon and we've got the hottest trends you need to know for 2024 right here.
REST STOPS
Booked and, aaahh, not so busy. This year, people will plan trips that take it extra slow—and help them to catch up on some solid shuteye. Gen Z and Millennials will retreat to laid-back locales that offer the opposite of a jam-packed itinerary. Fewer nights out on the town, more lazy mornings in bed. In 2024, there’ll be no shame in your slowcation game.
HEAD TO GLOW
In 2024, bodycare will have a major moment. Boomers and Gen Z will double down on luxury lotions, in-home spa experiences and some serious SPF. Because skincare from the neck down just boosts that oh-so-important TLC.
Throwing Groovy Nuptial Celebrations
In 2024, 70s-inspired weddings will make a serious comeback. From disco décor to hippy hen-dos, Boomers and Millennials are behind this retro-inspired return to the dance floor. So, let down your feathered hairstyle and say, ‘I groove’.
Jazz Revival
In 2024, Millennials and Gen Z will trade in their electronic beats for something far more retro: vintage jazz. This trend extends beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise. Take notes as the younger generation looks to the past to make this saxy aesthetic their own. Because everything old really is new again.
Cute Coins
It's time to make a (bank) statement. In 2024, Gen Z and Millennials will take their money and make it a lil’ cuter. Credit cards will get a makeover. Piggy banks will be customised. And oh, yeah. Stickers. On everything. Big money, bigger personality.
Making a Racket
A little birdie told us that in 2024, Gen Z and Millennials will be smitten with badminton. Searches for everything from ‘badminton outfit’ to ‘playing badminton aesthetic’ will be big in the year ahead. Don’t miss out—this racquet sport is spiking on Pinterest with the force of an overhead smash.
Aquatecture
It’s time to trade up the fish bowl. This year, Gen X and Millennials will become undersea gardeners and commit to ‘small aquarium designs’ and over-the-top ‘turtle terrariums’. In 2024, aquatic architecture will be the hot new way to style a home. Your guppies will be living large.
Melty Mash-ups
Melt in your mouth—but make it a double. This trend takes two ooey-gooey, treat-yourself favourites and marries them to make mouth-watering, melty mashups such as ‘burger quesadillas’ and ‘pizza pies’. Gen X and Boomers will feast on this all-new food fusion in 2024.
Eclectic Grandpa
2024 style inspo? Your grandad! In 2024, Gen Z and Boomers will embrace ‘grandpa core’ and bring eccentric and expressive elements for the ages to their wardrobes. Think retro streetwear, chic cardigans and customised clothing. Because the coastal grandma aesthetic is so last year.
Inchstones
In 2024, teeny triumphs will make the heart grow fonder, as parents sprinkle party vibes on their kids’ not-so-grand moments. Baby’s first tooth? Here’s a cupcake. Potty training success? Extra sprinkles, please.
Knockout Workouts
The ultimate 2024 stress reliever: punching the air. (Seriously, just ask Gen Z.) This year, Millennials and Gen Z will go all-in on combat sports such as karate, kickboxing and jiu-jitsu as their daily dose of ‘me’ time. And they’ll feel stronger, calmer and more empowered because of it.
Bow Stacking
In 2024, we will take a bow. Millennials and Gen Z will embrace the art of ‘bow stacking’ as they adorn their outfits, shoes, hair and jewellery with this oh-so-delicate detail. Bow large or bow small, next year brings bows for all.
Cafécore
Bar carts, be gone! In 2024, at-home coffee stations will become the new way to espresso yourself. Boomers and Gen X will bring the coffee shop vibe inside, searching for everything from ‘café chalkboard’ aesthetic and ‘coffee station décor’ to ‘coffee bar styling’. Your go-to brew just got a serious upgrade.
Big Talk
Go ahead—share the deets. 2024 will be all about getting vulnerable and forging deeper connections. Gen Z and Millennials will drive this trend, searching for new conversation starters and intimate questions to help couples reconnect. When it comes to making conversation, going deep is the way to go.
Western Gothic
Giddy up. There’s a new home trend in town. Meet Western goth: your soon-to-be décor obsession that will mix vintage Americana chic with deep, moody hues. Expect to see Gen Z and Boomers DIY in style with sultry touches, such as dark fringes and even darker paints. See you soon at the (gothic-inspired) saloon.
Be Jelly
Are you ready for this jelly? From home décor to couture to beauty ideas, a whole mood will bubble up in 2024 inspired by your favourite invertebrate: jellyfish. Gen Z and Millennials are driving this squishy aesthetic.
Tropic Like Its Hot
It's time to get lost at sea. In 2024, your favourite foods, home décor trends and fashion finds will get the tropical treatment. Boomers and Gen Z are driving this escapist aesthetic, complete with hibiscus prints, tasty mocktails and hot, hot, hot pink. Bring on the sunscreen-scented nostalgia.
Blue Beauty
Aquamarine make-up is back and bolder than ever. In 2024, Gen Z and Millennials will search for ‘blue glam make-up’ and ‘pastel blue eyeshadow’ as they find ways to incorporate this 60s staple into their modern beauty routines. The best part? This blue hue looks striking on all skin tones.
Dirt Flirts
‘Off the road again. Just can't wait to get off the road again’. In 2024, Boomers and Gen X will load up their 4x4s and head for the mountains—or at least look like they are. Whether you flirt with dirt or you’re down to get dusty, off-roading can be an aesthetic or a lifestyle. Time to gear up and add some gravel to your travel!
Give A Scrap
One person’s throwaways are another person’s treat. From rescuing fabric scraps to creating recipes from leftovers, upcycling will be in for 2024. Boomers and Gen X will transform basic tees to unique-to-me fits with whatever snips and shreds they can find. And they’ll lean into food sustainability by making the most of that leftover dough at the back of the fridge. Whatever you do, just doughn’t waste it.
Hot Metals
Cool silver tones and bold chrome are resonating right now. Melty metallics will make their way into the mainstream in 2024 as people trade in their trusty neutrals for something a bit more hardcore. Gen Z and Millennials are driving this heavy metal aesthetic.
Make It Big
Taking up space? Love that for you. Beauty and baubles will get bigger, bolder and bouncier in 2024. Millennials and Gen Z will opt for oversized opulence, shopping for styles that match their ‘fluffy hair’ aesthetic. Sculptural jewellery and larger-than-life accessories will be on everyone’s minds—and wish lists.
Kitschens